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WiseBanyan

WiseBanyan is a free financial advisor that builds and manages tailored investment plans to help clients reach financial milestones such as retirement, creating a rainy day fund, or purchasing a home.

ABOUT

WiseBanyan, acquired by Axos Financial, built and managed tailored investment plans to help clients reach financial milestones such as retirement, creating a rainy day fund, or purchasing a home.


CHALLENGE 

Traditional financial advisors take an “asset-gatherer” approach that focuses on the size of customers’ assets. WiseBanyan aimed to expand the reach of financial services and considered investing to be a right, not a privilege.


SOLUTION

WiseBanyan served as a free financial advisor, setting up automatic recurring deposits for its users for retirement savings, rainy day funds, and investments.


FINANCIAL HEALTH FOCUS

WiseBanyan’s target market was people overlooked by financial services institutions, including young people, first-time investors, and low- to moderate-income earners.

What They Do

World's First Free Online Financial Advisor

Team Members

Herbert Moore
Herbert Moore
Co-Founder & Co-CEO
Vicki Zhou
Vicki Zhou
Co-Founder & Co-CEO

Year

2016

Location

New York, NY

Status

Acquired

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