WiseBanyan, acquired by Axos Financial, built and managed tailored investment plans to help clients reach financial milestones such as retirement, creating a rainy day fund, or purchasing a home.
Traditional financial advisors take an “asset-gatherer” approach that focuses on the size of customers’ assets. WiseBanyan aimed to expand the reach of financial services and considered investing to be a right, not a privilege.
WiseBanyan served as a free financial advisor, setting up automatic recurring deposits for its users for retirement savings, rainy day funds, and investments.
FINANCIAL HEALTH FOCUS
WiseBanyan’s target market was people overlooked by financial services institutions, including young people, first-time investors, and low- to moderate-income earners.