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6 ‘jugaad’ principles that could rebuild the post-COVID-19 U.S. economy

Wednesday, June 9, 2021

Post COVID-19, we need to reinvent the U.S. economy from the ground up to make it socially inclusive and ecologically virtuous. To do so, we can’t rely on the old U.S. innovation formula—costly R&D projects and top-down innovation processes.

Instead, the U.S. must look to places like India, Brazil, Africa, and China for a new approach to frugal and flexible innovation called jugaad—a Hindi word meaning “the gutsy art of improvising a solution in difficult conditions with limited resources.”

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