Albert is a new type of financial service that uses powerful technology to automate your finances, with a team of human experts to guide users.
Older generations have traditionally visited a financial advisor in person, but that world has changed. Digital natives don’t want to sit in front of a person anymore, and the emerging need to manage day-to-day finances remotely means consumers of all ages need a new digital approach.
Albert recreates the in-person financial advising experience for people – especially those in their 20s to 40s – on their smartphones.
- The average user comes to Albert with a median income of $40,000 and minimal savings.
- The app helps them focus and stay organized about different aspects of their financial health, from paying off debt to finding the right types of insurance.
- The technology brings together a user’s financial data in one place so they can manage bank accounts, credit cards, loans, and investments at the same time.
FINANCIAL HEALTH FOCUS
47% of American families can’t afford a surprise $400 expense. Albert believes fair access to financial advice can change that.