It’s fundamental for innovators: Know your audience.
But where do you get the data to know them if you’re not able to research them or hold focus groups yourself? Check out the latest research from the Financial Health Network to get the hard data to inform your fintech innovations.
Not All Financially Underserved Consumers Are the Same
The Financial Health Network’s analysis sheds light on four struggling consumer segments (Striving, Tenuous, Unengaged, and At Risk) and reveals how to create better financial products for them. Read about their financial needs and behaviors.
So Much in One Study
The study 2014 Underserved Market Size: Financial Health Opportunity in Dollars and Cents reveals a complete picture of the financially underserved market.
Because the study is too rich for one paper, the Financial Health Network developed accompanying material to share the wealth of findings.
For the visual –
For the audio –
Read the personal stories in the section Household Profiles. The stories illustrate recurring themes every innovator who is working to improve consumer financial health should know.
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Check out the “Financial Solutions Lab Snapshot: Solutions to Manage Household Cash Flow” for a look at consumer-focused financial technology in the United States today, including the areas of Planning, Credit, Payments, and Savings.