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Heidi Johnson

Director, Behavioral Economics
Financial Health Network

As the Director of Behavioral Economics, Heidi leads the application of behavioral insights to design and deliver effective financial health solutions. She established the Financial Health Network’s applied behavioral insights practice, driven by a desire to work directly with businesses creating products and services that touch people’s financial lives each day.

Heidi helps companies apply behavioral insights to product and employee benefits design, with the goal of enhancing their impact on overall financial health. She also conducts research with companies on new solutions to assess their potential financial health impact. Heidi’s responsibilities include leading the Financial Health Impact Lab, a product testing and behavioral design program designed to support organizations at the forefront of financial health innovation.

Previously, Heidi served as a Program Lead for the Consumer Financial Protection Bureau. In that role, she led a behavioral research program and collaborated with social scientists and regulatory attorneys to study innovative financial products and design policy. Heidi also developed expertise in program evaluation and experimental study design as a Research Associate for Urban Institute.

Heidi holds a master’s in public policy from Harvard University and a bachelor’s degree in sociology from Colgate University.

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