Stackwell is a digital investment platform with the explicit mission of attacking the racial wealth gap through targeting Black underinvestment in the markets.
For generations, Black Americans have been denied full participation in the banking and financial markets, prevented from realizing their fair share of the American dream. This has resulted in a massive trust gap between them and financial institutions and market-makers in the United States.
Stackwell’s first core offering is a robo-advisor product that provides automated investment portfolios based on user goals and risk profiles. The product also features in-app content and leverages behavioral psychology geared toward empowering users’ understanding of investment fundamentals and guiding them to stronger financial health.
Financial Health Focus
There is a better way to help more people in the Black community grow and amass their wealth – a way predicated on individuals having greater agency and control to direct their own outcomes. Stackwell aims to leverage the stock market’s ability to create growing, long-term wealth as a key tool to close the racial wealth gap in America.